Brass reappointed by Leeds Beckett University
Following a successful pitch, Brass has been reappointed by Leeds Beckett University as the lead creative agency for branding and student recruitment campaigns for a minimum of two years.
Brass has worked with the University since May 2010, supporting the brand evolution from Leeds Metropolitan University to Leeds Beckett University. Brass has also produced undergraduate and postgraduate recruitment campaigns, including the creation of a first for Leeds Beckett – a TV student recruitment campaign, which has been highly successful.
Following the reappointment, David Lavelle, Managing Partner at Brass, commented:
In an era where Higher Education is increasingly a buyer’s market, institutional visibility and profile play an important role in student recruitment, and we are thrilled to be selected to continue our work in this area with Leeds Beckett
Deborah Green, Director of Marketing at Leeds Beckett University commented:
We are delighted to re-appoint Brass and look forward to further developing our successful campaigns.
Leeds Beckett University is based in Headingley and Leeds City Centre. More than 29,000 students study a Leeds Beckett University qualification in the UK and overseas.