Brass Agency win at #TheDigitals
Brass Agency and Tall were announced the winners of the Advertising category at this week’s The Digitals for their work with YBS. Brass were responsible for booking all of the online media for Yorkshire Building Society’s official sponsorship of the Tour de France 2014 Grand Depart, while Leeds based agency Tall created the creative assets for the campaign. A huge congratulations to everyone involved!
Digital specialist team Brass Alt also received recognition from the judges in the form of a Highly Commended in the Multichannel Marketing category for their work as part of the all agency team for the Lucozade Sport Conditions Zone. The multi-award nominated Conditions Zone was a cutting edge football facility built by Lucozade Sport to replicate the temperature and humidity experienced by the England team during the 2014 FIFA World Cup. Fans were then invited to experience the heat and humidity of playing in Brazil and see the effect the conditions had on their performance. Brass Alt developed the digital strategy and developed digital creative for the Conditions Zone campaign, including a portal website, drone footage, social assets and branded content which displayed on screens across the Zone.
A full shortlist of the winners can be found here: http://thedigitalsawards.com/winners/