Brass Agency

Brass develops first ever TV campaign for SuperBreak

You choose the break, we add the Super

In order to generate awareness of its unique offering in the short break market, SuperBreak has launched its first TV advertisement. The project was put out to pitch and won by Brass. Colourful animation reflecting its new brand identity has allowed SuperBreak to demonstrate its offer, from 100s of destinations across the UK and overseas, to the added value that comes from being able to book travel, hotel and sightseeing all in one place. In short, it brings to life the campaign strap line “You choose the break, we add the Super”.

Keen to grow its business, and ever-aware of the competitive nature of the travel sector, this broadcast launch is an extension of a new brand identity which was launched earlier in the year. The 30-second commercial is supported by a broad integrated campaign, which includes outdoor, door drop and digital executions, as well as support via traditional PR. Produced by Mainframe and 422, and with media planned and bought by Boutique Media; the commercial is being tested on ITV in Yorkshire & Tyne Tees from 12th September 2014 with hopes it will eventually be rolled out nationwide.

SuperBreak’s Head of Marketing, Jacquie Fisher, said: “This is a really exciting time for us. We’ve received fantastic feedback for the new brand, and we’re looking forward to seeing how this translates across all media, including television. It’s a first for us, so we’re hoping to see great results when it airs”

Brass director David Lavelle added: “We are delighted to be working with SuperBreak and helping to achieve their aspirations of being the UK’s premier short break brand”.

View the advert at http://www.superbreak.com/info/tvadvert