Disney UK and Creative England name Brass Alt as finalists in digital healthy living competition
Brass Alt has been named as one of just three agencies through to the final stage of a competition which is seeking innovative digital solutions to engage families in healthy living.
The competition, a joint venture from Creative England and Disney UK, saw Brass Alt pitching a new character led healthy living app. Disney UK and Creative England will jointly select the winning idea which will then receive £80,000 of product development funding.
Matthew Grossman, General Manager, Healthy Living, The Walt Disney Company, Europe, Middle East & Africa said of the finalists,
We’ve been extremely impressed by the calibre of ideas being pitched, it shows the immense talent available in the creative tech sector across England. It’s been great to see a host of digital ideas that can help build on our long-standing commitment to healthy living and bringing families together. We’re excited to potentially collaborate with the winner and make their idea a reality for families to share.
Caroline Norbury, MBE, CEO of Creative England said,
Matching Disney’s much loved characters and stories with the most up-to-date interactive technology – and using games and apps for tablets and mobile phones which are now an everyday part of family life – is a fantastic way of really engaging families in healthier living. And this is where the UK’s creative industry is unique in its ability to transform other sectors, like health, and bring them into the digital age. We have exceptional talent in the creative development and use of digital technology and working with Disney UK has given us an exciting opportunity to bring their work to a global audience.
Paul Mallett, Joint Managing Partner, Brass Alt, explains the concept behind the agency’s pitch,
We wanted to connect with families through the powerful medium of digital technology and Disney’s unique characters. Our interactive app offers families the chance to become fully immersed in the world of Disney, tackling wellbeing challenges together.
You can read the official press release here.