Lil-Lets appoints Brass as its new social media agency after competitive pitch
Lil-Lets, the leading sanitary protection brand, have appointed Brass as its social media agency after a competitive pitch. Brass, the Leeds based integrated marketing agency, assume responsibility for Lil-Lets’ social strategy and content creation, while also supporting the brand’s ATL campaigns set to launch later in the year.
Joanne Mintz, UK Marketing Manager, Lil-Lets said of the appointment:
Brass delivered a compelling social pitch which demonstrated great strategic thinking backed by a wealth of insight – they’d really taken the time to understand our brand and the feminine protection category. Brass is a great fit for us – their approach, creative ideas and extensive social expertise really impressed. We have big plans for the future, and look forward to delivering these with the Brass team.
Charlotte Moody, Account Director at Brass commented:
We’re delighted to be working with Lil-Lets; a brand with a great story, a fantastic range of products and big ambitions. It’s an exciting time for Lil-Lets and we’re eager to start work and be part of the brand’s continued success.