Brass Agency

It’s new and improved at Brass Shopper

Brass Shopper agency in Leeds has announced new client wins, a brand new look and an expanding client service team following a year of major growth.

Brass ShopperRecent wins for the Shopper team, part of £13m turnover Brass, include Quorn, Costcutter Supermarkets Group, Soreen and JTF.com. They join a growing basket of FMCG and retail brands looking for effective promotional marketing support that influences shopper behaviour, rather than just consumer.

Brass Shopper has also launched a new brand identity and a dedicated website www.brass-shopper.com to showcase its approach, recent campaigns and the breadth of instore and online services now offered. These range from on pack promotions to experiential campaigns, point of sale to online advertising and are complemented by a comprehensive retail media planning and buying team.

Joining the expanding Brass Shopper team is Ellie Staveley, an account executive. Ellie will work on multi-channel campaign delivery for Kellogg’s, Kinder Surprise, JTF.com and Superbreak; whilst Lawrence McNally has been promoted to shopper account manager.

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Paul McGann, managing partner, comments: Despite our youthful appearance, the senior planning and creative team at Brass have worked with half of the UK’s top 100 FMCG brands over the last 20 years. We bring a wealth of category insight and shopper experience to any brief whether market leader or challenger brand, big budget or start up, trial or loyalty.

These are exciting times for shopper marketing at Brass as technology unlocks on the go marketing and more brands shift spend towards the point of purchase. We have the extensive in house resources required to create multi-channel shopper campaigns that have impact and give more immediate return on investment.

To discover how Brass Shopper can transform your brand, your sales and your customer’s shopping habits, get in touch today: shopper@brassagency.com