Case study: Allstar fuel cards go stellar online
Allstar fuel cards.
Increase online applications and average spend.
Redesign and re-platform entire website to enhance functionality, facilitate navigation and create a seamless customer journey.
- Making fuel card information and options easier to find on the website.
- Greater visibility and clarity about the benefits for businesses and employees alike.
- Understanding ‘need states’ and customer behaviour in order to remove barriers to purchase.
- Gaining cut-through for a niche product in a competitive marketplace.
- Supporting the improved website with rich content and an effective SEO, PPC and social media strategy to further drive traffic and generate leads.
- Session duration up 19%.
- Bounce rate down 6.1%.
- Paid search traffic up 105%.
- Organic search traffic up 7%.
- Social media traffic up 76%.
- New blog gets 300 views per week, facilitating dwell time and search rankings.