Brass Agency

Case study: Allstar fuel cards go stellar online


The client
Allstar fuel cards.

The brief
Increase online applications and average spend.

The process
Redesign and re-platform entire website to enhance functionality, facilitate navigation and create a seamless customer journey.

The challenges

  • Making fuel card information and options easier to find on the website.
  • Greater visibility and clarity about the benefits for businesses and employees alike.
  • Understanding ‘need states’ and customer behaviour in order to remove barriers to purchase.
  • Gaining cut-through for a niche product in a competitive marketplace.
  • Supporting the improved website with rich content and an effective SEO, PPC and social media strategy to further drive traffic and generate leads.

The results

  • Session duration up 19%.
  • Bounce rate down 6.1%.
  • Paid search traffic up 105%.
  • Organic search traffic up 7%.
  • Social media traffic up 76%.
  • New blog gets 300 views per week, facilitating dwell time and search rankings.