Paragon Appoint Brass For Integrated Campaign
Paragon has given Brass a wide ranging brief to develop the brand and provide an integrated marketing campaign that will support the company’s growth plans. The six figure brief was awarded following a competitive pitch process.
Paragon is the UK’s largest vehicle processing supplier. It provides vehicle preparation, defleet, logistics and fleet management. It works with major vehicle manufacturers and fleet operators.
Commenting on the campaign, Mike Pilkington, managing director of Paragon Automotive said:
Brass has an unrivalled understanding of the automotive sector and brought a clear strategy to develop our brand proposition in key markets. We have some ambitious growth plans and their integrated approach provided the clearest return on our investment.
Brass has continued to invest in growing its team in recent months with senior appointments in the creative, media and PR teams.
David Lavelle, director of Brass said:
Paragon is a market leader and a company that is committed to growth through innovation. Our challenge is to develop a compelling and clear message to the market and create some campaigns that will deliver significant growth.