Superbowl 2012: Beckham’s bum, Ferris Bueller & barking mad ads Superbowl 2012: Beckham’s bum, Ferris Bueller & barking mad ads

Superbowl 2012: Beckham’s bum, Ferris Bueller & barking mad ads

Well Superbowl Weekend is here again. Apparently it’s when two teams from somewhere in America play a weird game of rugby… Whatever. More importantly it’s when the great and good of American advertising throw a load of cash at their advertising agencies to do something amazing. Last year VW and its agency Deutsch pretty much [...]

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Top digital stories this week, incl. Angry Birds, tasty tweets & BBC Sport Top digital stories this week, incl. Angry Birds, tasty tweets & BBC Sport

Top digital stories this week, incl. Angry Birds, tasty tweets & BBC Sport

Round off your week with our pick of this week’s most interesting digital stories, including Angry Birds, BBC Sport site revamp, Nano Quadrators and tasty tweets! We’d love to hear your thoughts too, so get involved with the comments box at the bottom and check back each Friday for more top digital stories. Mellow birds [...]

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Online research: is the future brighter and better? Online research: is the future brighter and better?

Online research: is the future brighter and better?

The Online Methods Research Conference held last week (#mrxonmeth), promised to be both engaging and educational, and lived up to the bill. Ray Poynter, Executive Vice President at Vision Critical and the conference chair, opened proceedings by encouraging delegates to reflect on both the title of the conference (is online research even a topic in [...]

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Top digital stories this week, incl. Xbox, hackers & hashtag disasters Top digital stories this week, incl. Xbox, hackers & hashtag disasters

Top digital stories this week, incl. Xbox, hackers & hashtag disasters

Welcome to this week’s roundup of the top digital stories that have got us talking here at Brass, including Xbox, SOPA aftermath, hackers and hashtag disasters. Join in the conversation with the comments box at the bottom! When hashtags go wrong… Gemma Burkinell, Social Media Week Intern McDonalds recently launched the Twitter hashtag campaign #Meetthefarmers [...]

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Brass digital roundup

Top digital stories this week, incl. Angry Birds, tasty tweets & BBC Sport

Top digital stories this week, incl. Angry Birds, tasty tweets & BBC Sport

Round off your week with our pick of this week’s most interesting digital stories, including Angry Birds, BBC Sport site revamp, Nano Quadrators and tasty tweets! We’d love to hear your thoughts too, so get involved with the comments box at the bottom and check back each Friday for more top digital stories. Mellow birds [...]

Feb 3, 2012 11:54

Search: PPC & SEO

Spotlight on search: page title changes & SEO-friendly blackouts

Spotlight on search: page title changes & SEO-friendly blackouts

PPC Ad Group impression share coming soon Impression share is a great metric to find out what share of the search market you are taking for your campaigns. The problem with it has been its granularity; it’s a very top line statistic that’s based on your campaign structure and could be for a wide range [...]

Jan 18, 2012 17:17

Social Media

Don’t be a Twit, stay social media-savvy

Don’t be a Twit, stay social media-savvy

Ah, how the world has changed. It wasn’t so long ago that, if you were applying for a job, the most you had to do beyond researching the role and tidying up your CV was to make sure your shoes were clean, your hair was tidy and there were no stray bogies hanging around your [...]

Jan 17, 2012 16:11

Research

Online research: is the future brighter and better?

Online research: is the future brighter and better?

The Online Methods Research Conference held last week (#mrxonmeth), promised to be both engaging and educational, and lived up to the bill. Ray Poynter, Executive Vice President at Vision Critical and the conference chair, opened proceedings by encouraging delegates to reflect on both the title of the conference (is online research even a topic in [...]

Feb 2, 2012 10:59

Recent Articles

Spotlight on search: page title changes & SEO-friendly blackouts

Spotlight on search: page title changes & SEO-friendly blackouts

PPC Ad Group impression share coming soon Impression share is a great metric to find out what share of the search market you are taking for your campaigns. The problem with it has been its granularity; it’s a very top line statistic that’s based on your campaign structure and could be for a wide range [...]

Four week social media & events internship at Brass Agency (London)

This internship post has now been filled. Thanks to all who enquired for your interest! Are you interested in getting a foot in the door in the competitive social media industry? Looking to get experience in a top digital agency? Have you got experience of events management? Can you be in Shoreditch (London) from Jan [...]

The top 5 digital stories this week, incl. D&B and Kevin Bacon!

The top 5 digital stories this week, incl. D&B and Kevin Bacon!

Welcome to our weekly roundup of the digital stories that have caught our eye, got us talking and made us think, brought to you by a selection of bright young (and some not so young) Brasscals! Click on each story’s title to read more and join in the conversation by leaving a comment at the [...]

The top 5 digital stories this week, incl. stop-motion & Vimeo

The top 5 digital stories this week, incl. stop-motion & Vimeo

Every Friday we bring you our selection of some of the digital stories that got us talking throughout the week. We’d love to hear your views too, so join the conversation and have your say with the comments box below. Click on each story’s title to read more from around the web. The patent wars [...]

The top 5 digital stories this week, incl. QR codes & robotics

The top 5 digital stories this week, incl. QR codes & robotics

Each week we bring you an overview of some of the interesting, exciting or unusual digital stories that have been getting us talking here at Brass. What do you think? Share your thoughts with us and join in the conversation with the comments box at the bottom! Expecting something? Sarah Boston, Content Manager Any expectant [...]

The top 5 digital stories this week, incl. Kinect & HTML5

The top 5 digital stories this week, incl. Kinect & HTML5

It’s that time again – the Brass Agency weekly roundup of interesting, unusual and topical goings on in the wonderful world of digital! Join the conversation and have your say with the comments box at the bottom. Lies, damn lies and statistics Paul Mallett, Managing Partner Professor Hans Rosling, darling of TED and world leader [...]

Seven truths about consumers for brand managers

Seven truths about consumers for brand managers

I recently got round to reading Byron Sharp’s How Brands Grow, a myth-busting book that has been subject to plenty of debate since its publication. Based on rigorous analysis of marketing and sales data it claims to present “scientific laws about buying and brand performance”. It’s well written and entertaining, drawing on evidence from many [...]

The top 5 digital stories this week, incl. Murdoch & Apple

The top 5 digital stories this week, incl. Murdoch & Apple

Welcome to this week’s edition of the top five stories that caught the Brasscals’ collective eye this week. We love to hear your thoughts on what’s going on in the world of digital too, so get involved with the comments box below! Murdoch Meltdown Monday Ally Manock, Head of Connect The pace of new stories [...]

The top 5 digital stories this week, incl. Nike & HTML poetry!

The top 5 digital stories this week, incl. Nike & HTML poetry!

Every Friday we bring you the top five digital stories that have got us talking here at Brass HQ. These stories won’t always be the most talked about news items, but we certainly think they are worth a good read! We’d love to know if you agree or disagree with us and what other stories [...]

It’s the end of the World as we know it (and Murdoch feels fine)

So, after 168 years the News of the World has finally closed its doors. Not because of the rise of the internet or the decline in advertising revenue (although given the advertisers who jumped ship in its last days it was hard to see how it could carry on) but as victim of a self-inflicted [...]