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Top digital stories this week, incl. Vint Cerf & ZX Spectrum
April 27, 2012 14:04 -
5 things you need to do when you’ve saturated search (…or think you have)
April 24, 2012 14:04 -
Top digital stories this week, incl. Spies, Tupac & Instacanvas
April 20, 2012 10:04 -
Google Affiliate Network
April 17, 2012 14:04 -
Google Consumer Surveys: even bigger data?
April 16, 2012 11:04
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SEO Consultancy:
Can't believe Twitter has been around for only 6 years - it's amazing to see the -
Andrew J Brown:
Hi Marc. Love the old analogue computers. There's some amazing things at Bletc -
Marc Weber:
I am looking forward to seeing "Life Online". But this is NOT the "world’s fir -
Tara:
Awareness is a powerful thing: http://www.facebook.com/photo.php?fbid=3216906212 -
Sam Watson:
Unfortunately there are few great examples of how social media brings together b
Brass on Flickr:
Articles By: Laura Morris
Online research: is the future brighter and better?
The Online Methods Research Conference held last week (#mrxonmeth), promised to be both engaging and educational, and lived up to the bill. Ray Poynter, Executive Vice President at Vision Critical and the conference chair, opened proceedings by encouraging delegates to reflect on both the title of the conference (is online research even a topic in [...]
Time for research to become social and give back
Sean Bruich, Head of Measurement Research at Facebook has suggested that for research to prosper, it needs to become social once again. His comments have been echoed by others: “We are on the cusp of a real paradigm shift in the way organisations do research – it’s becoming more social. The whole premise of people [...]
Emotional intelligence: combining rational & emotional research
Marketing communications practitioners and advertising strategists have long recognised the power of emotional advertising strategies in building brand equity (think the Cadbury gorilla advert which was game-changing for the brand yet on a rational level made little logical sense). Yet the measurement of consumers’ emotional responses to advertising has troubled researchers for years, leading to [...]
Repackaging survey research
In the October 2011 edition of Research magazine, Joan Lewis, Global Consumer and Market Knowledge Officer for Procter & Gamble predicts that survey research will be all but dead by 2016. This is unless the research industry responds by radically overhauling / rethinking this methodology. Survey research will look very different in five years time; [...]
A new breed of community
The evolution of online communities was debated fervently at the social media research conference earlier this month. The general consensus was that closed, research-only communities, such as the Royal Mail Opinion Forum run by Brass, are now an established, effective and legitimate research technique. Forward thinking brands have come to recognise the value in having [...]
Brass Agency and Toluna discuss new thinking in digital insights
Debate, discussion and drinks all flowed freely last night at our very first insight-focused event held at Brass London. Hosted in partnership with global online panel and survey technology company Toluna, the theme of the evening centred on the benefits and commercial applications of online communities as well as the intersection of research with social [...]
Retail Research Conference 2011: a roundup
This year’s Retail Research Conference was held at the swanky Mint Hotel Tower in London and saw contributions from a dazzling cast of the UK’s leading retailers and FMCG brands. The theme of the day was how companies such as Halfords, The Co-op, John Lewis, Shell, Akzo Nobel, Quidco and Kellogg’s use a blend of [...]