Articles By: Mark Kelly

The role of private social networks in a Facebook world

The role of private social networks in a Facebook world

I attended a really interesting mashup events panel debate this week on Private Social Networks. What caught my eye about this was that although I’ve tried out a few private networks myself: Ning, Path (really restricted social networks coalescing around photos) and more recently the beta of MyCube, I’m still not sure how these offerings [...]

Have we switched off from TV?

Have we switched off from TV?

TV is dead, long live TV ! It once was that we sat around ‘the telly’ with family or friends at a scheduled time and watched a film / the big match / a soap together, sharing our thoughts as events unfolded. The box in the corner got all of our attention. But has the [...]

Brass talk Total Digital at Digital Shoreditch

Brass talk Total Digital at Digital Shoreditch

We were really pleased to be part of Digital Shoreditch last week; a whole week packed full of exciting events, open studio days and conferences. As part of the week we ran an event called ‘Total Digital, or how to plan that difficult second year in Social Media’. We devised the talk because we recognise [...]

Lizzie Mary Cullen at Creative Networks

Lizzie Mary Cullen at Creative Networks

Last week, a couple of Brasscals went down to Creative Networks’ monthly session at Leeds College of Art to hear from a relative newcomer to the creative industry, Lizzie Mary Cullen (@LizzieMCullen). A quick resume: Lizzie is based in London and graduated from Goldsmiths College in 2008. In the last three years she’s exhibited in [...]

Secret History of Social Networking #3

In the final instalment of this series, Rory Cellan Jones (@BBCRoryCJ) looked at how social networking is shaping up now. From the rise of short form sharing that is Twitter, to the ways location-based services use game mechanics to build engagement. There was also a really interesting section on privacy and a growing debate around [...]

The Social CRM panel at Social Media Week London: a roundup

As someone with a personal interest in CRM (I grew up, career wise, in the world of database and direct marketing and used to lecture on it for a while) I was really looking forward to this panel session at Social Media Week. Traditional CRM vs Social CRM Old CRM was pretty much (though not [...]

Secret history of Social Networking #2

This was the second of the three part series being run by the BBC on the origins and growth of social networking. Again hosted and narrated by Rory Cellan-Jones (follow comments to and from Rory and the rest of the world with the hashtag #shsn), the programme examined the boom in Social Networks and how [...]

Secret history of Social Networking #1

The BBC yesterday launched a fascinating 3 part programme on the origins and growth of social networking, hosted by Rory Cellan-Jones  (you can follow tweets about the series with the hashtag #shsn). The premise of the first programme was that (computer facilitated) social networking isn’t new. I’m not clear on the ‘secret’ element as some of [...]

Digital marketing in 2010: a mini round-up

Yep, it’s that time of year; time to reflect on the big themes and developments of the past 12 months, and for us that means a look back at the digital marketing world of 2010. You’ll have your own take on what was important of course, so do let us know! For me there were [...]

Starting out in social media

Starting out in social media

I was asked to provide a tweet (albeit in print) for a Business Insider article that discusses ‘how companies can make better use of the digital world around them, and explore what strategies they should be adopting to try and tap in to social media’. I use twitter a lot and I’m used to editing [...]