Articles By: Paul Mallett
A lesson in how to harness the power of social
We talk a lot to brands about how they should/could/might harness the power of social media. But if you want a masterclass in how to do it, look no further than Greenpeace International. Greenpeace have it all: A high number of engaged fans – c880,000 with an engagement rate of c2,000 per post. A healthy [...]
Web design – Deck the web with Christmas clipart
It’s that time of year again, when some websites make amusing attempts to be festive whilst leaving the core, money-extraction components of their websites intact. This year there are a few themes emerging. Fill your un-used resolution filling side bits with clipart snowflakes. Tesco wins over Argos on this, with thanks to some crafty vignetting, [...]
Facebook eats its young
So, Facebook comes of age (but it’s still only a baby). Brands are crawling all over our walls, people are declaring their love for everything from a nice cold Peroni to great London delis and global space empires. I can turn off the annoying Gap adverts and betting adverts and just let through the odd [...]
Result! Brass climb up the NMA top 100 list.
A couple of Brasscals attended the NMA top 100 Interactive Agency launch party in London’s West End last night. We took the precaution of indulging in some stimulants before diving into the digital mosh pit. It was a hot and sweaty affair in Soho’s Hospital Club and we were chuffed to learn that we had [...]
Down on the farm…
We took a trip to one of Ribena’s blackcurrant farms on a sunny summer’s day not so long ago, and got snap happy with some shots of the wildlife and the juicy blackcurrants. Check out some of our pictures below. It’s enough to make you don your apron and get making some blackcurrant jam, isn’t [...]













