Articles By: Simon Shaw

Seven truths about consumers for brand managers

Seven truths about consumers for brand managers

I recently got round to reading Byron Sharp’s How Brands Grow, a myth-busting book that has been subject to plenty of debate since its publication. Based on rigorous analysis of marketing and sales data it claims to present “scientific laws about buying and brand performance”. It’s well written and entertaining, drawing on evidence from many [...]

Research July 28, 2011 1:18 pm 0 Comments

The Market Research Society Conference 2011 – a roundup

The Market Research Society Conference 2011 – a roundup

Nerds, lolcats and memes; facial coding, implicit association tests and the beauty of Sheffield. Survey gamification, nudging and home-made toasters. The programme for this year’s MRS conference was as broad as ever and a week after the event the themes are still resonating. As well as hosting the Infographics Showcase, the team from Brass were [...]

* Featured, Research March 31, 2011 9:58 am 0 Comments

Birds of a feather flock together

In the months leading up to the 2003 invasion of Iraq hundreds of thousands took to the streets to protest at the prospect of military intervention in the UK’s largest ever street demonstrations. Those opposed to the invasion could not see the logic of war; others, including many members of parliament, were firmly in favour, [...]

Integrated Marketing, Research August 9, 2010 10:20 am 1 Comment