BBC@North commissions Brass for CBBC digital content

Great news from the BBC this week. We’ve just been appointed, along with four other agencies, to produce content for CBBC as part of the BBC @North project. Hurray!

Our Creative Director, Andrew Brown, went along to meet Peter Salmon, Director at BBC North and Sally Joynson, Chief Executive of Screen Yorkshire, one of the key partners in @North yesterday to announce the investment and discuss the project.

With the transfer of BBC Sport, CBBC and BBC Learning to MediaCity@UK in Salford in 2011 the BBC are looking for new talent and innovative and creative expertise in the North. So, from over 100 applications earlier this year, we were selected to take part in the BBC’s new @North commissioning initiative.

Brass has since worked closely with the BBC, through workshops and one-to-one mentoring with their internal team, to produce multi-platform content ideas for CBBC. We’re chuffed to bits to be appointed to the project; it’s a huge opportunity for our Invent team and we can’t wait to get stuck in. Watch this space!