Brass Million Mile Challenge – The results are in!

Tim Downs July 29th 2010 2 comments

The numbers have been crunched, miles totalled and entries judged.

First off, a massive thanks to all the Brasscals and their friends who took part. The response was fantastic.

Overall, 133 pictures were taken, covering 35 different locations worldwide.

The furthest distance Brass travelled was to Beebys Knob in New Zealand at a staggering 23,316 miles return and the shortest was to just outside the Arc in Headingley, a 770 metre stroll away.

But most importantly, did we actually manage to crack the mystical million miles?

In short, yes! The Brass brand managed a dizzying 1,276,646 miles in a little over a week.

Along the way it went to locations including Hollywood, Seattle, Buenos Aires, Singapore, Sydney, Kiev, Ko Phangan, Swansea, Amsterdam, NYC and the Dalai Lama’s pad in the Himalyas.

And so, on to the bit most of you are bothered about, which entry was voted the winner and worthy of the iPad.

The decision was based on the most original, amusing, apt and different. After much deliberation, the winner has been chosen as Matt Lalande: a digital creative director from NYC. Matt got himself a t-shirt made up and put the Brass name up in lights on the enormous HD big-screen in Times Square.

Two thumbs up Matt!

Hot on Matt’s heels were:

•    Rachel Gladwin for getting her hubby Tom, the bassist in Shed Seven, to wear a Brass t-shirt at T in the Park
•    The Hello Kitty crew who got all dressed up at Hello kitty Land in Tokyo
•    Watsonyourface for bringing the plight of Brass to the people of the Himalayas
•    Caroline Dyson for introducing Brass to Alpaca poo in New Zealand.

The final mention goes to Ally Manock who managed the largest individual mileage total thanks to motivating friends to send in 60 pictures from across the globe.  A stellar effort.

Once again, a big thank you to everyone who took part for helping Brass hit the magic million miles!

Posted in: Brass

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