Archive for the ‘Digital Marketing’ Category
Don’t be a Twit, stay social media-savvy
Ah, how the world has changed. It wasn’t so long ago that, if you were applying for a job, the most you had to do beyond researching the role and tidying up your CV was to make sure your shoes were clean, your hair was tidy and there were no stray bogies hanging around your [...]
Four week social media & events internship at Brass Agency (London)
This internship post has now been filled. Thanks to all who enquired for your interest! Are you interested in getting a foot in the door in the competitive social media industry? Looking to get experience in a top digital agency? Have you got experience of events management? Can you be in Shoreditch (London) from Jan [...]
Spotlight on search: multilingual support & Christmas patterns
PPC Anlayse Christmas patterns with Google Insights Ever wondered when your Christmas traffic will spike or decline? One of the challenges faced by all PPCs around Christmas time is budgeting and making sure you’re geared up to capture as many buyers as possible during this busy purchasing period. Christmas in itself offers many challenges to [...]
Spotlight on search: Site Speed available for all
Site Speed available for all in Analytics Google has announced that the Site Speed Report is now available to all Google Analytics users. Previously it required modification to the Google Analytics tracking code, however due to its popularity, this is now another standard feature of Analytics. Website speed has been a growing interest for SEOs [...]
Spotlight on search: SEO and PPC news
Welcome to our brand new blog feature, Spotlight on search. We’ll be bringing you the latest SEO, PPC, Google and search marketing news on a regular basis. We hope you enjoy it and, as always, feel free to share your thoughts with us using the comments box at the bottom. SEO Google Freshness Google has [...]
Will Pup Stars prove top dog at the BAFTAs?
We’re looking forward to donning posh frocks and taking on the best in kids’ interactive entertainment at the Children’s BAFTAs at the end of the month. We were pleased as punch when we found out that Pup Stars, a music game we created for CBBC, has been nominated in the Interactive category. The game features [...]
Has Movember outgrown itself?
Have you noticed an increase in the amount of hairy upper lips in your office/on public transport/behind the counter of your local latte-serving establishment recently? Well, unless you live in Shoreditch or Chorlton, it’s probably down to Movember. As a female of the speices, all this increase in upper-lip activity got me thinking about the [...]
Games for Brands, what’s the story?
I spent an exhausting but well-worth-it day at the Games for Brands conference recently, where 250 members of the gaming community, comprising of brands, agencies, developers and investors (some of whom had travelled across Europe and from the US to be there), came together to discuss leveraging gaming technologies. A dollop of common sense around [...]
Online Advertising ROI overtakes TV
A recent GfK Media Efficiency Panel studied a total of eight major FMCG campaigns to measure cross-media advertising on short-term sales. It showed some news-worthy results and comes in the wake of online increasing its share of advertising budgets. Online ad spend reached 27% of the total market share in the first half of 2011 [...]
PPC Manager / Senior PPC Manager (Leeds) wanted!
We are urgently looking for a PPC Manager (or Senior PPC Manager, depending on experience) to join the fantastic online media team at the Leeds office of Brass. Do you tend to lead PPC in your agency? Do you enjoy innovating in PPC and staying ahead of the game? Then apply now! You must: * [...]













