Archive for the ‘Search: PPC & SEO’ Category

5 things you need to do when you’ve saturated search (…or think you have)

5 things you need to do when you’ve saturated search (…or think you have)

So your SEO efforts have been successful and paid dividends: lots of traffic and highly visible for all your big terms as well as high converting long tail traffic, so where next? There are always small tweaks you can be making for ongoing optimisation, and keeping up with Google’s search quality changelog is a job [...]

Spotlight on search: page title changes & SEO-friendly blackouts

Spotlight on search: page title changes & SEO-friendly blackouts

PPC Ad Group impression share coming soon Impression share is a great metric to find out what share of the search market you are taking for your campaigns. The problem with it has been its granularity; it’s a very top line statistic that’s based on your campaign structure and could be for a wide range [...]

Spotlight on search: Site Speed available for all

Spotlight on search: Site Speed available for all

Site Speed available for all in Analytics Google has announced that the Site Speed Report is now available to all Google Analytics users. Previously it required modification to the Google Analytics tracking code, however due to its popularity, this is now another standard feature of Analytics. Website speed has been a growing interest for SEOs [...]

Spotlight on search: SEO and PPC news

Spotlight on search: SEO and PPC news

Welcome to our brand new blog feature, Spotlight on search. We’ll be bringing you the latest SEO, PPC, Google and search marketing news on a regular basis. We hope you enjoy it and, as always, feel free to share your thoughts with us using the comments box at the bottom. SEO Google Freshness Google has [...]

PPC Manager / Senior PPC Manager (Leeds) wanted!

PPC Manager / Senior PPC Manager (Leeds) wanted!

We are urgently looking for a PPC Manager (or Senior PPC Manager, depending on experience) to join the fantastic online media team at the Leeds office of Brass. Do you tend to lead PPC in your agency? Do you enjoy innovating in PPC and staying ahead of the game? Then apply now! You must: * [...]

Monitoring social media interaction through Google Analytics

Monitoring social media interaction through Google Analytics

The last few weeks have seen Google launch several product updates and although Google+ has recently taken all of the headlines, an equally important announcement has been the launch of Social Interaction reporting within the updated Google Analytics (V5). Designed to complement the new Google+1 button, it is now possible to measure the impact of [...]

Google +1: do we ‘like’ it?

Google +1: do we ‘like’ it?

Last week saw the full UK release of Google +1. This is a button that will appear at the side of all search results in Google, giving you the option to essentially ‘like’ a site or article, much the same as in Facebook. This function is only available if you have a Google account, Gmail, [...]

Google Instant Preview

Google Instant Preview

After the launch of Google Instant, we were promised further developments & changes in the Google Interface. Well, we need wait no longer. Google Instant Preview is here. What is it? This week has seen the launch of Google Instant Preview; a tool which allows you to view the landing page of a website listed [...]

Google Product Ads

Google Product Ads

This week Google rolled out a new Product Ads service in the US which has been in closed Beta there for the past year. The new service will allow advertisers to show images, descriptions and prices of the products available on their site with relevance to the search. Once rolled out into the UK, the [...]

Google Instant – effects on PPC

Google Instant – effects on PPC

As many of you may know, Google have launched Google Instant Search, in which search results shown are updated and refined with every character that is typed into the search bar, so that results will change as you are typing. Google claim that this will have the following benefits: •    Faster search results by showing [...]