Archive for the ‘Social Media’ Category
KONY 2012
If you’ve heard of Joseph Kony, it’s probably only since this morning, or perhaps at a push, last night. Kony 2012 is a hugely successful viral campaign from humanitarian group Invisible Children, aimed at making Joseph Kony a household name. The campaign centres around a half hour film and asks viewers to share the film, [...]
Social Media Week 2012: The interconnectedness of influencers
So…the figures for Social Media Week 2012 are in. Just like the SMW2011 debate, the purpose of pointing our Twitter influence leaderboard at the #smwldn hashtag is to understand who were the most ‘influential’ people at Social Media Week London, and to generate debate around the meaning of online influence. The tool covered the #smwldn hashtag [...]
Never mind the buzz: the real value of social for entertainment brands
As part of Social Media Week 2012 I attended a debate at The Design Council titled Never Mind the Buzz: Getting to the Real Value of Social for Entertainment Brands hosted by Doco London and including panel members from Google, Fox, Doco and Digital Spy. A primary focus of the debate was How is social changing [...]
What is the ROI of social media?
That was the question on everyone’s lips at Social Media Week 2012… A question that Brass decided to tackle head-on with our Social Media Week London session: Understanding your brand’s online eco-system and how to measure cross-channel ROI. Aimed at senior client-side FMCG marketers, the session began by outlining the entire digital ecosystem around brands; examining [...]
Social Media Week 2012: The Influence Leaderboard
The Twitter Influence Leaderboard is back! This year we’re tracking #smwldn and other key hashtags such as #SB100 and #leveson. We’ve also included a ‘hashtags’ tab which will display the most frequently occurring additional tags in tweets that we’re tracking, enabling us to look into related topics and events. This builds from last year when [...]
Empowering change through collaboration: the power of communication
The power of social communication to effect change is in no doubt. Whether this is enabled and enhanced through digital technologies or is more simply through real world networks of friends, families and colleagues… it happens. I’m interested in how these digital technologies can be harnessed by brand marketers. Can the same methods that overthrow [...]
The countdown is on… Social Media Week 2012 here we come!
It’s that time of year again… we’re getting knee-deep in Social Media Week! Although, unlike our event last year, this year doesn’t involve getting knee-deep in mud, hay and fruit juice smoothies on the pop-up farm we created! Social Media Week 2012 is a global event, and occurs in 12 cities simultaneously from 13th-17th February. We’re on [...]
Don’t be a Twit, stay social media-savvy
Ah, how the world has changed. It wasn’t so long ago that, if you were applying for a job, the most you had to do beyond researching the role and tidying up your CV was to make sure your shoes were clean, your hair was tidy and there were no stray bogies hanging around your [...]
Four week social media & events internship at Brass Agency (London)
This internship post has now been filled. Thanks to all who enquired for your interest! Are you interested in getting a foot in the door in the competitive social media industry? Looking to get experience in a top digital agency? Have you got experience of events management? Can you be in Shoreditch (London) from Jan [...]
What’s in a name? Google+ and our online identities.
PinkPants19 on YouTube, @HotTatas on Twitter and FeistyHamster 5 on Flickr – just a few of the pseudonyms I go by when going about my business on the world wide interweb. I don’t, I made them up. Precisely because to link my pseudonyms with my real name could bring myself and my workplace into serious [...]

