Archive for the ‘Social Media’ Category

No such thing as society? Social media and the UK riots.

No such thing as society? Social media and the UK riots.

The rioting of the past week has sparked debate on a hundred and one different topics, from education and policing, to parenting and of course, social media. With BBM (Blackberry Messenger) revealed early on as a tool used to privately and securely plan rioting and looting, social media was quickly pinpointed as a malevolent force [...]

Email marketing gets social – email & social media work together

Email marketing gets social – email & social media work together

Something occurred to me the other day… I seem to spend less time sifting through my email inbox for news alerts and newsletters and more time browsing blogs, trawling twitter and taking recommendations from friends and peers. I also sign up for far less email newsletters than I used to. I hadn’t really given this [...]

The role of private social networks in a Facebook world

The role of private social networks in a Facebook world

I attended a really interesting mashup events panel debate this week on Private Social Networks. What caught my eye about this was that although I’ve tried out a few private networks myself: Ning, Path (really restricted social networks coalescing around photos) and more recently the beta of MyCube, I’m still not sure how these offerings [...]

A lesson in how to harness the power of social

A lesson in how to harness the power of social

We talk a lot to brands about how they should/could/might harness the power of social media.  But if you want a masterclass in how to do it, look no further than Greenpeace International. Greenpeace have it all: A high number of engaged fans – c880,000 with an engagement rate of c2,000 per post. A healthy [...]

User generated albums: is this the Modern Way?

User generated albums: is this the Modern Way?

Some of you may have heard that local lads, The Kaiser Chiefs, have released their latest album through an innovative social media campaign. Innovative? Yes. Embracing digital? Yes. A novelty? Maybe. So the album, The Future is Medieval, has been launched on a wave of on and offline PR, as you’d expect. But what’s the [...]

Have we switched off from TV?

Have we switched off from TV?

TV is dead, long live TV ! It once was that we sat around ‘the telly’ with family or friends at a scheduled time and watched a film / the big match / a soap together, sharing our thoughts as events unfolded. The box in the corner got all of our attention. But has the [...]

Super Injunctions and social media

Super Injunctions and social media

The garden fence is global As almost everyone knows by now and presumably much to his distress, Ryan Giggs was granted a Super Injunction to prevent the publication of allegations that he had an affair with Imogen Thomas, a former Big Brother contestant. However, Giggs soon discovered that you can’t gag the general public, and [...]

Top marketing agencies ranked by social media influence

Top marketing agencies ranked by social media influence

We’re very used to the usual Top 100 Marketing Agencies Lists that are published by the likes of New Media Age et al – they’re usually ranked based on billings, turnover etc – but what happens when we look at social media influence? Influence continues to be a hotly debated topic in the marketing industry, [...]

Google +1: do we ‘like’ it?

Google +1: do we ‘like’ it?

Last week saw the full UK release of Google +1. This is a button that will appear at the side of all search results in Google, giving you the option to essentially ‘like’ a site or article, much the same as in Facebook. This function is only available if you have a Google account, Gmail, [...]

The 3 Cs for Social Media Marketing in Banking

The 3 Cs for Social Media Marketing in Banking

Brass organised the recent first direct debate on the future of social banking as part of Social Media Week London. The session sparked some interesting thoughts on the issues that heavily regulated industries face when embracing social media and identified 3 key requirements for social media to work in the financial sector: courage, collaboration and [...]