Archive for the ‘Industry Sectors’ Category

Has Movember outgrown itself?

Has Movember outgrown itself?

Have you noticed an increase in the amount of hairy upper lips in your office/on public transport/behind the counter of your local latte-serving establishment recently?  Well, unless you live in Shoreditch or Chorlton, it’s probably down to Movember. As a female of the speices, all this increase in upper-lip activity got me thinking about the [...]

The 3 Cs for Social Media Marketing in Banking

The 3 Cs for Social Media Marketing in Banking

Brass organised the recent first direct debate on the future of social banking as part of Social Media Week London. The session sparked some interesting thoughts on the issues that heavily regulated industries face when embracing social media and identified 3 key requirements for social media to work in the financial sector: courage, collaboration and [...]

Social Media in banking: a Social Media Week debate

As part of Social Media Week London, we have organised a debate on the use of social media marketing in banking for our client first direct. First direct have been at the forefront of using social media to communicate with customers since they launched their award winning live campaign in 2009 – a brave move [...]

Wearable technology: the ultimate geek chic dress?

Wearable technology: the ultimate geek chic dress?

Those that know me, know I’m very passionate about all things digital. I’m a self-confessed gadget geek. It has also been said before that I’m a dedicated follower of fashion. So, what is the perfect Christmas present (sorry, I said the ‘c’ word in October!) for a style-obsessed gadget-loving lady such as myself? Fashion and gadgets aren’t immediately natural [...]

Brass wins international innovation award for ActionAid campaign

Brass wins international innovation award for ActionAid campaign

Yorkshire really does mean the world! Last October we teamed up with ActionAid to deliver an innovative, regional campaign to raise awareness of their child sponsorship programme. The ground-breaking campaign set out to thank Yorkshire (home to the most child sponsors in the UK), to encourage new sponsors, and to demonstrate that child sponsorship helps [...]

Aqua’s 4th birthday party

Aqua’s 4th birthday party

A few sore heads around the place today after last night’s shenanigans at Aqua’s party in the Victoria Quarter last night. Aqua were celebrating their 4th birthday and the store was thronging with the great and the good of the Leeds scene. The store looked amazing as did the creations on the rails and of [...]