Archive for the ‘Integrated Marketing’ Category

That old chestnut: does sex actually sell?

That old chestnut: does sex actually sell?

I’m guessing you’ll all have seen or heard about Reebok’s latest outdoor campaign promoting their Easytone trainers by now. A new product launch in itself doesn’t usually garner such extensive press coverage or buzz online, but the fact that brand ambassador Kelly Brook was naked (but for said pair of trainers) may have had an [...]

Integrated Marketing August 17, 2010 10:36 am 2 Comments

Birds of a feather flock together

In the months leading up to the 2003 invasion of Iraq hundreds of thousands took to the streets to protest at the prospect of military intervention in the UK’s largest ever street demonstrations. Those opposed to the invasion could not see the logic of war; others, including many members of parliament, were firmly in favour, [...]

Integrated Marketing, Research August 9, 2010 10:20 am 1 Comment