Archive for the ‘Mobile Marketing’ Category

The future of online display

Last week, fellow Brasscal Anna May and I attended an NMA conference on the Future of Online Display Advertising and the day offered some great insight into this rapidly and continually evolving channel. “Did you know that more than a third of online ads are now displayed on social networks and that by 2012 there [...]

Digital Marketing, Mobile Marketing, Social Media November 25, 2010 10:58 am 2 Comments

Digital trends in retail: what’s in store for retailers

Digital trends in retail: what’s in store for retailers

What’s in store for retailers? Retail has been predicted to be the next big sector to be impacted by real-world digital technologies. We recently carried out an insight exercise here at Brass, looking at future digital trends in retail and what we found is definitely worth sharing. From the practical but remarkable, such as mobile [...]

* Featured, Mobile Marketing November 5, 2010 11:48 am 1 Comment

Do you really need an app for that? Apps v mobile websites

Do you really need an app for that? Apps v mobile websites

Do you really need an app for that? Let’s set the scene: Mobile websites = websites optimised for display on a small screen which require a web browser to run. Mobile applications or apps = purpose-built applications that have no need for a browser, but usually connect to the internet to send and receive data. [...]

Mobile Marketing, Technology October 20, 2010 9:34 am 0 Comments