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Superbowl 2012: Beckham’s bum, Ferris Bueller & barking mad ads
February 3, 2012 14:02 -
Top digital stories this week, incl. Angry Birds, tasty tweets & BBC Sport
February 3, 2012 11:02 -
Online research: is the future brighter and better?
February 2, 2012 10:02 -
Top digital stories this week, incl. Xbox, hackers & hashtag disasters
January 27, 2012 13:01 -
Time for research to become social and give back
January 24, 2012 15:01
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Lynn:
Despite the fact you look like some deeply dysfunctional cult I sill miss you al -
Sam Watson:
Merry Christmas guys! The first pic is my favourite! -
Simon Taylor:
Men and women are very different. The "bit of fun" element is designed to appea -
James Whatley:
It's my first year as a Movember participant and, with a team of 14 onboard with -
David:
You've not seen my 'tache, that's enough to put anyone off
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Archive for the ‘Research’ Category
Online research: is the future brighter and better?
The Online Methods Research Conference held last week (#mrxonmeth), promised to be both engaging and educational, and lived up to the bill. Ray Poynter, Executive Vice President at Vision Critical and the conference chair, opened proceedings by encouraging delegates to reflect on both the title of the conference (is online research even a topic in [...]
Time for research to become social and give back
Sean Bruich, Head of Measurement Research at Facebook has suggested that for research to prosper, it needs to become social once again. His comments have been echoed by others: “We are on the cusp of a real paradigm shift in the way organisations do research – it’s becoming more social. The whole premise of people [...]
Emotional intelligence: combining rational & emotional research
Marketing communications practitioners and advertising strategists have long recognised the power of emotional advertising strategies in building brand equity (think the Cadbury gorilla advert which was game-changing for the brand yet on a rational level made little logical sense). Yet the measurement of consumers’ emotional responses to advertising has troubled researchers for years, leading to [...]
Repackaging survey research
In the October 2011 edition of Research magazine, Joan Lewis, Global Consumer and Market Knowledge Officer for Procter & Gamble predicts that survey research will be all but dead by 2016. This is unless the research industry responds by radically overhauling / rethinking this methodology. Survey research will look very different in five years time; [...]
A new breed of community
The evolution of online communities was debated fervently at the social media research conference earlier this month. The general consensus was that closed, research-only communities, such as the Royal Mail Opinion Forum run by Brass, are now an established, effective and legitimate research technique. Forward thinking brands have come to recognise the value in having [...]
Online communities: a ‘third way’ for research?
Brass Agency at the Social Media Research Conference 2011 A merry band of Brasscals rocked up to the Social Media Research Conference last week and left brimming with ideas and feeling excited to be part of an innovative new world that’s fully embracing social media research. Our band leader for the day, Paul Mallet, livened [...]
Seven truths about consumers for brand managers
I recently got round to reading Byron Sharp’s How Brands Grow, a myth-busting book that has been subject to plenty of debate since its publication. Based on rigorous analysis of marketing and sales data it claims to present “scientific laws about buying and brand performance”. It’s well written and entertaining, drawing on evidence from many [...]
Brass get influential at Marketing Week Live 2011
Brass Agency’s insight team were delighted to attend and exhibit at last week’s Insight Show 2011 at Kensington Olympia, as part of Marketing Week Live 2011. Not only did this give us the opportunity to showcase some of the work the insight team does for clients such as Royal Mail, Asda, Bakkavor and GSK, it [...]
Brass Agency and Toluna discuss new thinking in digital insights
Debate, discussion and drinks all flowed freely last night at our very first insight-focused event held at Brass London. Hosted in partnership with global online panel and survey technology company Toluna, the theme of the evening centred on the benefits and commercial applications of online communities as well as the intersection of research with social [...]
Retail Research Conference 2011: a roundup
This year’s Retail Research Conference was held at the swanky Mint Hotel Tower in London and saw contributions from a dazzling cast of the UK’s leading retailers and FMCG brands. The theme of the day was how companies such as Halfords, The Co-op, John Lewis, Shell, Akzo Nobel, Quidco and Kellogg’s use a blend of [...]