Power to the people
Brass — By Andrew Brown on July 27, 2010 4:54 pmBrass is all about different people bringing something to the party. And the people here are always bringing a little bit more than anyone expects. No sooner had we finished a great SH! Awards (Brass’s annual student award party) than the company rebrand was upon us.
On Friday 9th July we said goodbye to Brahm and swamp with a soiree in our beautiful garden and a night on the tiles and then everyone went home for the weekend.
But that weekend the agency doors didn’t close.
We work in a building called Moorfield House, in Headingley, Leeds. Moorfield House is a mid 19th Century family home built in a Tutor Gothic Castle style by William Glover Joy, a seed crusher and oil merchant who was to go on to become mayor of Leeds in 1868.
We annexed the Brass Building to it in ‘95, linking the low rise building that houses The Brass Gallery, a public exhibition space curated by Paddy Hartley from Project Facade, to the domineering gritstone, octagonal turrets and fishscale spires of Moorfield House.
It’s a cool building.
On the weekend of 10-11th of July, kept secret from 90% of the company, including most of the bosses, an undercover team of Brasscals arrived like decorating ninjas. We arrived to find the IT boys coming straight out of an all-nighter, moving like the walking dead, and our friendly decorators, who’d been painting and wallpapering random walls.
Chucking away huge amounts of stuff, we made some space. There’s a new tranquil crimson area behind a wall full of awards that go back over 25 years. We created a lounge in the impressive entrance hall of Moorfield House with the company art collection scaling the staircase with its beautiful wrought iron balustrade.
And over three walls and two columns we took a pack of graffiti pens and created some new murals to really give the place some impact for the opening of the new agency on Monday.
Coming in through the graphic embossed front doors after the weekend, Brasscals and visitors were greeted with the motion graphics branding piece you can see on the website and entered the agency to a brave new dawn.
We undertook this rebrand to bring together two agencies, each with a strong culture and heritage. We’d already made the process and practical changes through our organisation of the agency into Explore, Create, Connect and Invent. It was a process which galvanised a whole range of marketing and communication professionals into an agency with a new focus and we wanted to reflect this visually in the space we work.
The doors are open. Why don’t you come and say hello?
Power to the people
Brass is all about different people bringing something to the party. And the people here are always bringing a little bit more than anyone expects. No sooner had we finished a great SH! Awards (Brass’ annual student award party) than the company rebrand was upon us.
On Friday 9th July we said goodbye to Brahm and Swamp with a soiree in our beautiful garden and a night on the tiles and everyone went home for the weekend.
But that weekend the agency doors didn’t close.
We work in a building called Moorfield House, in Headingley, Leeds. Moorfield House is a mid 19th Century family home built in a Tutor Gothic Castle style by William Glover Joy, a seed crusher and oil merchant who was to go on to become mayor of Leeds in 1868. We annexed the Brass Building to it ‘95, linking the low rise building that houses The Brass Gallery, a public exhibition space curate by Paddy Hartley from Project Facade, to the domineering gritstone octagonal turrets and fishscale spires of Moorfield House.
It’s a cool building.
On the weekend of 10th of February, kept secret from 90% of the company, including most of the bosses, an undercover team of Brasscals arrived like decorating ninjas to subvert the building space. We arrived to find the IT boys coming straight out of an all-nighter, moving like the walking dead, and our friendly decorators, who’d been painting and wallpapering random walls.
Chucking away huge amounts of stuff, we made some space. There’s a new deep crimson peace area behind a wall of awards going back over 25 years. We created a lounge in the impressive entrance hall of Moorfield House with the company art collection scaling the staircase with its beautiful wrought iron balustrade. And over three walls and two columns we took a pack of graffiti pens and created some new murals to really give the place some impact for the opening of the new agency on Monday.
Coming in through the graphic embossed front doors after the weekend Brasscals and visitors were greeted with the motion graphics branding piece you can see on the website and entered the agency to a brave new dawn.
We undertook this rebrand to bring together two agencies, each with a strong culture and heritage. We’d already made the process and practical changes in our organisation of the agency into Invent, Direct, Explore and Create. It was a process which has galvanised a whole range of marketing and communication professionals into an agency with a new focus and we wanted to reflect this visually in the space we work.
The doors are open. Why don’t you come and say hello?
Tags: Brahm, Brass, brasscals, Headingley, Leeds, moorfield house, paddy hartley, sh awards, Swamp
4 Comments
Having worked here for five years, I sometimes forget how cool our building is – these photos are ace!
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