Comments on: Sign O the times – Why the internet is completely over http://www.brassagency.com/blog/sign-o-the-times-why-the-internet-is-completely-over/ Mon, 26 Dec 2011 12:47:53 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Tom Fowler http://www.brassagency.com/blog/sign-o-the-times-why-the-internet-is-completely-over/#comment-20 Tom Fowler Thu, 22 Jul 2010 16:27:26 +0000 http://www.brassagency.com/blog/?p=147#comment-20 Agreed James. Giving music away in a magazine, streaming it on a webpage, even the act of file sharing, I reckon it all acts as publicity and helps musicians get their music heard. Maybe in a weird way, giving music away, and thereby getting tunes-in-ears, can actually make you money if it gets you on the telly or gets people coming to your gigs. Lilly Allen was just mucking about on myspace with her songs and look where that got her. We live in an age where we use the digital world at our fingertips to try-out and research anything and everything before we buy it - be that reading reviews of hotels on tripadvisor or using price comparison sites, it's true that the consumer really is in control. Radiohead had a crack at tapping into this 'consumer power' with their In Rainbows album, asking fans to pay what they wanted for it. Obviously you need to be already pretty famous to pull this off, but the idea is there, and it was all facilitated online. We don't live in a totally digitally orientated world. The thirst for real-life 'experiences' has never been greater (we all need something interesting to boast about on Facebook...) but crucially it's the web that has got us all so interested in the world outside our window and got us out there doing things and spending money. If it can do the same for the music biz, then happy days. P.S. Raaaaaaaaaaspberry beret. Agreed James. Giving music away in a magazine, streaming it on a webpage, even the act of file sharing, I reckon it all acts as publicity and helps musicians get their music heard. Maybe in a weird way, giving music away, and thereby getting tunes-in-ears, can actually make you money if it gets you on the telly or gets people coming to your gigs. Lilly Allen was just mucking about on myspace with her songs and look where that got her.

We live in an age where we use the digital world at our fingertips to try-out and research anything and everything before we buy it – be that reading reviews of hotels on tripadvisor or using price comparison sites, it’s true that the consumer really is in control. Radiohead had a crack at tapping into this ‘consumer power’ with their In Rainbows album, asking fans to pay what they wanted for it. Obviously you need to be already pretty famous to pull this off, but the idea is there, and it was all facilitated online.

We don’t live in a totally digitally orientated world. The thirst for real-life ‘experiences’ has never been greater (we all need something interesting to boast about on Facebook…) but crucially it’s the web that has got us all so interested in the world outside our window and got us out there doing things and spending money. If it can do the same for the music biz, then happy days.

P.S. Raaaaaaaaaaspberry beret.

]]> By: Duperouzel http://www.brassagency.com/blog/sign-o-the-times-why-the-internet-is-completely-over/#comment-19 Duperouzel Thu, 22 Jul 2010 15:36:49 +0000 http://www.brassagency.com/blog/?p=147#comment-19 I completely agree. It may make it more difficult for those struggling to "make it" but at the same time it stops the bigwigs from taking the p*ss and gives us back the control in terms of how we choose to listen and pay for music. Like you said, if we really like an artist we will pay them for their music. I completely agree. It may make it more difficult for those struggling to “make it” but at the same time it stops the bigwigs from taking the p*ss and gives us back the control in terms of how we choose to listen and pay for music. Like you said, if we really like an artist we will pay them for their music.

]]> By: dave http://www.brassagency.com/blog/sign-o-the-times-why-the-internet-is-completely-over/#comment-18 dave Thu, 22 Jul 2010 15:36:33 +0000 http://www.brassagency.com/blog/?p=147#comment-18 i love anything that mentions Pirates. keep up the good work guys! i love anything that mentions Pirates.
keep up the good work guys!

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