Discover what Google and Adobe have to say about your online customers.
April 21st 2016 - 7.30am – 11.30am
Seminar held in the picturesque Skybar Lounge,
DoubleTree by Hilton.
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Looking to understand more about your online customers? Want to discover how the world’s leading companies target, track and engage their audience?
Following on from the success of the 2015 Digital DNA Talks, Brass hosted an exclusive breakfast event on 21st April 2016. Featuring speakers from Google, Adobe and Brass, this insightful event provided a unique perspective on digital consumers and the tools and techniques that have changed the way we identify and talk to them.
The highlights from this exclusive event include seminars from the following speakers:
Jamie Brighton – Adobe - The Personalisation Spectrum
Get an expert view of the challenges and opportunities in personalisation and see how other companies have successfully developed a customer targeted strategy. Personalisation was one of the most discussed topics of 2015, and is going to be a high priority for the foreseeable future. Discover how to use data to provide a relevant and engaging experience; crucial to capturing visitor interest, converting prospects to customers and turning customers into advocates.
David Whelan – Google – Managing micro-moments across multiple devices
Customers are now more demanding than ever before. Find out how to get your message across in every channel and give your customers the experience they expect on every device. With a ready supply of information and competitor pricing at everyone’s fingertips, companies have to be quick to jump in to engage customers at the flick of a finger. Understand the strategies, insights and customer examples for mastering these micro-moments to capture your audience.
Jamie McGrath – Brass – Customer tracking and cross-device management
Discover how to identify and measure your customers journey across all channels and all devices, creating a true single customer view. With the growth of multi-device customer journeys, tracking online search, display, affiliate and other media has become extremely complex. In most cases impressions and unique visitors are overstated as individual devices are not linked back to individual users. We uncover how to track over 89% of the active digital population as individual customers, and not separate devices.
Want to find out more?
Following the event we will be releasing edited video highlights of the Customer DNA talks. Leave your details here to register your interest and receive notification once the material is available to view.
What are the DNA Talks?
In 2016 the world continues to grow in scale, reach and complexity. Brass have developed the DNA Talks to shine a fresh light on consumer behaviour – and offer unique insights into how the world’s leading companies and thought-leaders, target, engage and track their audience. If you would like to discuss any of your customer marketing challenges outside of the DNA Talks, please don’t hesitate to get in touch.