Last Wednesday saw the airing of Hammonds first ever TV advert following a record year for sales.
Created by Brass, the agency has had a long-standing relationship with Hammonds since 2007, providing multi-channel integrated marketing services, including; online and offline marketing, PR and media services for the furniture retailer. During that time, Hammonds has grown to over 100 stores and concessions nationwide, and is one of the leading retailers of fitted furniture in the UK.
“Having recently rebranded, we thought the time was right to bring Hammonds to a wider audience on TV. We have worked with Brass for a number of years, and they have a great understanding of our business, and were our obvious partner.”
“We are delighted to have created this commercial for Hammonds. It was a logical next step in terms of the presentation of the brand and its continuing growth.”
The commercial was written and art directed by Mike Black and Jason Mortimer of Brass, was produced with The Mob and directed by Jon Dennis. The ad aired on Channel 4 on 14th September 2016, and is currently running nationwide.