The first ever Market Research Society Infographics Showcase is here!

It's March, and in market research land that means it's time for the annual Market Research Society conference.

In short, if your work requires you to understand consumers and how they make decisions, it's the place to be. Delegates tend to be a mixture of researchers, planners and client marketers.

As varied a programme as ever, the most interesting sessions include:

Does neuroscience have anything to offer marketing? When trying to understand how people respond to an ad does it really help using fMRI scanners to examine their brain activity, or is this just a fad, reaching the same conclusions as a qualitative researcher would using their observation and listening skills?

How can we incorporate behavioural economics into marketing practice? Haven't marketers been accounting for key issues like incentives and defaults in product design all along?

Who cares about privacy anyway? In a world where consumers share intimate details of their daily lives online how do marketers steer the right course? Will people become more demanding of companies trying to research their views as they begin to realise the value of their personal data?

We like to get involved ourselves. Last year we presented a paper which centred on the digital lives of young people.  This year we're curating a gallery which showcases the best in infographics and data visualisation from agencies and clients across the world. The question we are posing is can infographics can they can deliver serious insight, or are they a medium that delivers more style than substance? The aim is to highlight the issue for researchers and give the industry a platform to show what good work it can do.

So, if you're near the Grange St Paul's hotel on the 22nd or 23rd March, pop in and say hello!

Find out more about our Insight team and take a look at the Infographics Showcase.