Marketing communications agency Brahm and its sister brand swamp, have together rebranded as Brass and unveiled a new approach as a digitally-centred integrated marketing agency.
The rebrand comes as the agency further amalgamates its traditional and digital marketing skills. In recent years the agency has operated two brands in tandem: Brahm and swamp. swamp was its digital marketing arm that was acquired over three years ago.
Digital will now sit at the centre of the business
Digital will be the core to a truly integrated offering, while retaining the strengths in the other marketing channels that Brahm has built over the past 27 years. To reflect the new approach, the agency has created a new unifying brand and so, from 12th July, Brahm and swamp become Brass.
"We wanted to create a brand that retained echoes of Brahm and swamp"
John Morgan, chief executive at Brass, said: "We wanted to create a brand that retained echoes of Brahm and swamp, and that was strong, clear and straightforward. Brass is all that. There is also a nice irony in being an agency that's at the forefront of where marketing communication is going and having a really down-to-earth name.
"All our experience tells us that in this rapidly changing marketing environment, where there is more and more complexity, clients increasingly want someone who offers clarity. We think Brass provides that.
We're in a very different marketing world
"We're in a very different marketing world to the one Brahm was in when it started out. The internet and mobile technology have changed the way we behave, purchase and interact. Digital is at the heart of most consumers' lives, and so it has to be at the heart of most brands' marketing strategies."
The senior digital team at Brass was boosted recently by the appointment of Mark Kelly, one of the top digital strategists in the North. He joined the firm from McCann Erickson as Digital Solutions Director and will work across the teams to develop innovative digital campaigns.