Brass has been appointed to re-design the website for Weight Watchers Chilled Prepared Meals, manufactured under licence by Greencore

The site www.weightwatchersmeals.co.uk goes live this month and features a range of  meals and quiches, all developed by a team of skilled chefs and nutritionists with weight management in mind in keeping with the brand's values.

The site incorporates a fresh design; in keeping with the Weight Watchers Foods lead site, and new information architecture and places greater emphasis on promoting the quality of the products. It also incorporates a content management system to allow live updates.

Visitors to the site can also benefit from money off e-coupon offers which use cutting edge secure software developed by Brass.

Paul McGann, Managing Partner at Brass said, "Weight Watchers is a world famous brand and the Chilled Prepared Meals range already has sales in the UK in excess of £26million. The new website for the Prepared Meals range presents a great opportunity to grow sales further and for consumers to engage with the product range. Brass will be further developing the website to include exciting new promotions in time for the New Year resolutions."