Brass has been shortlisted for a prestigious Market Research Society Award for its work on the Royal Mail Opinion Forum.

The forum, which was developed and built in-house by Brass'  market research and planning and digital specialists, aimed to create an online community with a difference and draws on the tools synonymous with social media to enable business customers to share their feedback in an open and discursive way.

The Opinion Forum has been nominated not only for demonstrating an innovative approach to B2B research but also for its effective application and clear demonstrable outcomes for the Royal Mail.

"Through this new, exciting and engaging research mechanism, business customers set the agenda for research..."

Says Simon Shaw, Research Account Director at Brass: " Royal Mail is part of the fabric of the nation. It is also a commercially driven organisation with an obligation to understand customer needs and meet them with appropriate products across the right channels. Through this new, exciting and engaging research mechanism, not only can business customers set the agenda for research but, the Royal Mail also has a rapid response channel for customer feedback which enables them to make viable commercial decisions."

The winners will be announced at a Gala Dinner on 13 December at The Lancaster in London.

You can see more of our award winning marketing research work or contact us on 0113 230 4000 to see how our innovative research expertise can help your business.