Brass to showcase emerging opportunities within digital research at this year's insight show

Brass is set to deliver a key seminar on innovations in digital insight as it exhibits at this year's Marketing Week insight show from the 29-30th June 2011, at Olympia, London.

Alongside this thought provoking event, Brass will demonstrate its Twitter Influence Leaderboard concept - an online insight approach which was the cause of major debate at April's Social Media Week London.

Intended to help brands connect with, and influence, target audiences and gain maximum reach, the tool is a powerful addition to creating effective online listening and marketing communications strategies. 

Brass Account Director, Laura Morris, will present the agency's main session on how brands, such as Ribena have used social media platforms including Mumsnet and Facebook to identify, listen to and engage with their most influential audiences to change brand perceptions.

This will be delivered on day two of the show in the 'new methodologies, new thinking' speaking auditorium.

Throughout the two day event, the Twitter Influence Leaderboard will monitor live Twitter activity around the hashtag #MWL2011, and will display live updates from the most influential tweeters, as well as top tweets. 

To let us know what you think, join in the online debate over on the Brass blog and on Twitter @brassagency.

Laura, said: "The insight show, part of Marketing Week Live, is a great opportunity for the market research and insight community to gather and discover innovative and cutting-edge solutions and technologies to better understand consumer behaviour.

"In keeping with this theme, Brass will be exploring the topic of influence and looking at how brands are increasingly deriving powerful insight and creating strategies through indentifying, connecting with and influencing audiences online. 

"As a large and growing research team operating within a wider integrated marketing communications agency, the intersection of digital and traditional insight tools has been exciting Brass for a number of years now."

To view the Twitter Influence Leaderboard (and find out how influential you and your tweets are) visit Brass at stand D070 in the Brand and Consumer Insight Lab and watch our monitor as it updates live!  The most influential tweeter and the person responsible for the most influential tweet (as deemed by our 'influence' algorithm), will be announced at the end of show.