Brass up for prestigious MRS Research Award

Brass has been short-listed by the UK's premier market research body, the Marketing Research Society, for the 2011 MRS/ASC Joint Award for Technology Effectiveness for its outstanding innovation in application of software and technology for market, opinion and social research.

The Brass developed online influence mapping technology used for its client Seven Seas, which tracks where audiences go on line, what they do and identifies key influencers for the brand, was instrumental in developing a successful social media strategy for the brand.

This is the third successive year Brass has been shortlisted by MRS and won the award business to business research in 2010 for its work in developing the Royal Mail Opinion Forum which gives the organisation instant access to customers.

Commenting on the short-listing for 2011, Robin Horsfield, managing partner said, "The digital world we now live in provides new challenges and opportunities for the research profession and we are delighted that Brass is recognised as one of the leading technology innovators in this field".

The winner of the category will be announced at The Research Awards Dinner to be held on 12 December at the Lancaster Hotel, London

Brass is an award-winning, insight specialist with offices in Leeds and London. One of the UK's top 30 research businesses, Brass is not a conventional research agency.  Working alongside planners, creatives and digital innovators, Brass specialises in revealing brand changing insights in an increasingly complex, multi-channel world

For further information contact:
Robin Horsfield Managing Partner  r.horsfield@brassagency.com   T. 0113 220 0585