Passion for fashion: Brass wins PR brief for Freemans and Oli

FGH (Freemans Grattan Holdings), one of the UK's leading home shopping groups, has appointed Brass to handle the ongoing PR for its Freemans.com and Oli brands.

With a key remit to ensure a continued presence in women's magazines, Brass will champion key pieces from the ranges each season as part of a media relations-focused programme of activity that works across both on and offline channels.

Taking over from the incumbent London agency in August, the appointment comes off the back of Brass's successful PR launch of new plus size brand Curvissa, which was the first of its kind under the FGH umbrella group.

Nina Hands, senior account manager at Brass, said: "We're thrilled to be continuing our relationship with Freemans and working on such high profile fashion brands. We've proved ourselves following the strong work we've just completed on Curvissa, built up our fashion media contacts base and now look forward to pushing the Freemans.com and Oli brands further by leveraging those relationships as much as possible."

Helen Portas, creative brand manager at Freemans, added: "Brass is able to deliver great results and work as an extension of our team to ensure success."

Freemans is one of the oldest catalogue and home shopping companies in the UK and known for its quality of choice in the latest fashion and basics for women, men and children as well as home wares.

Visit www.freemans.com