Brass lands Gold at
IPM Awards Event
Brass won the Gold Award at last night's (12June) Institute of Promotional Marketing Awards event at the Park Lane London Hilton, in the Digital Promotions category for a campaign for Seven Seas Health Oils.
The on-line campaign promoted the new Seven Seas Health Oils range which incorporates a variety of vitamin and mineral blends. A TV campaign encouraged consumers to
www.begoodinside.co.uk, a Brass designed digital experience to better understand their current health and well being. After completing a series of interactive online tests they were emailed with the results along with some guidance on simple changes to diet and lifestyle. An e coupon also incentivised them to buy the most appropriate Seven Seas Health Oils product in-store. Sales volumes achieved were double the target set by the client.
Commenting on the win Paul McGann, managing partner said, "This is a great win for Brass and we are delighted to have the opportunity to work with Seven Seas on such an interesting and exciting campaign. Online interactive promotions are a significant growth area and Brass is breaking new ground thanks to our great team of creative marketers and digital designers."