Leeds Metropolitan University has appointed Brass as its lead brand and creative marketing agency

Brass has been appointed by Leeds Metropolitan University as its lead brand and creative marketing agency following a five-way pitch to promote the University to the highly competitive UK and overseas student market.

It comes at a critical time for universities as 2012 sees the first year in which students will pay under the new fees system, making the recruitment for student places by higher education institutions more challenging and competitive than ever.

Commenting on the Brass appointment, Alex Casey, Head of Marketing Delivery said, "Brass was able to show sound strategic thinking, coupled with strong creativity and service delivery. Our targeting requires a multi media approach and their skills as integrated marketers were also important."

Robin Horsfield, Managing Partner at Brass commented," We are delighted to be continuing our relationship with the University after handling a number of successful projects over the last 18 months. Students are looking for universities with solid reputations and strong links to employment possibilities. We believe Leeds Metropolitan University has these credentials and we look forward to promoting a strong and compelling message to students in the coming months."