Integrated marketing agency Brass chose an innovative way to celebrate its rebrand from Brahm and swamp by challenging staff and friends to send the new brand a million miles in its first week - and they did.
Chosen to reflect the new digitally-centred focus for the business, the Million Mile Challenge saw the logo reach some incredible places including being emblazoned on the chest of Shed Sevens bassist Tom Gladwin as they rocked the crowd at T in the Park.
It also managed to make appearances on the giant HD screen in Times Square, at the Dalai Lama's pad in the Himalyas and went via Hollywood, Seattle, Buenos Aires, Singapore, Sydney, Kiev, Ko Phangan, Swansea, Amsterdam and New Zealand.
"Brass travelled over 1,276,646 miles - the equivalent of 50 times around the world."
Overall 133 pictures of the new logo were added to the
Brass Flickr group from over 35 locations across the globe, totalling the massive distance of 1,276,646 miles - the equivalent of approximately 50 times around the world.
The furthest distance Brass travelled was to the interestingly named Beebys Knob in New Zealand, at a staggering 23,316 miles return, the shortest was to just outside the Arc bar in Headingley, Leeds, a 770 metre stroll from the company's offices and regular haunt of staff.
John Morgan, chief executive at Brass, said: "We were looking to accompany the launch with something which reflected our new digitally centred approach, engaged staff and friends and demonstrated how ideas are capable of spreading almost instantaneously and without boundaries in the digital age.
"The Million Mile Challenge was the perfect way of illustrating our thinking but we had no idea to what lengths people would go to or the distance we could travel.
"We'd like to thank everyone who made the effort to take part and for the creativity they demonstrated in getting the Brass brand out there. From the guys who dressed up at Hello Kitty Land in Tokyo to the person who introduced Brass to Alpaca poo in New Zealand we have been amazed by people's enthusiasm for getting involved."