Mission Foods clocks up 5 years of success with Brass

Mexican food group Mission cemented its five-year relationship with the launch of its new Mexican range now available in ASDA.  The company hopes to build on a recent resurgence in authentic Mexican food led by Master Chef winner, author and restaurateur Tomasina Miers.  

Brass supported Mission's sponsorship of Channel 5's acclaimed series, Mexican Food Made Simple, with the TV Idents and the launch of a new branded website, Mission In Your Kitchen, which provides recipes, inspiration and competitions to support the range of Mission branded products.

The relationship is one of which Agency Director Robin Horsfield is tremendously proud. Robin commented: "In 2005 the bakery tortilla wraps market was worth just £20m.  It's nearly trebled in size since then, now worth £59m.  And Mission Deli is the category's leading brand at £22m.  This has been achieved by a combination of ATL brand building and tactical retailer promotions, backed up by strong consumer insight".
 
Commenting on the relationship, Mission's European Marketing Director, Ian Job, said: "The branded part of Mission Foods has seen significant UK success in the last five years.  We've had a dedicated and consistent team at Brass and we have grown with them.  What started out as a national sampling campaign has grown into a classic, multi-channelled retail marketing account, and Brass has delivered all the way".