Brass designs brochure for Traidcraft Doorsteps in time for Christmas sales rush 

Brass has designed and developed a new mini catalogue of products for Traidcraft in preparation for the Christmas sales rush.

Traidcraft is the global trading brand which fights poverty through trade, working to support some of the world's most marginalised producers to help them create a sustainable future for their families and communities.

Brass was appointed to oversee the design and production of  a new 64- page mini catalogue which showcases Traidcraft's best selling products from its main catalogue. It will include greeting cards, gifts, fashion and accessory items, products for the home, children's toys and food and drink items.

Commenting on the assignment, Anne Hadfield, head of the Design for Print Team at Brass said, "Traidcraft is a great global brand and we are delighted to be working with it. Traidcraft has seen a 13% increase in mail order sales in 2010/11 in very tough economic conditions due to its robust mail order strategy. We are pleased to have played a part in that"

"In addressing the brief it is important that Traidcraft is able to tell the story and essential that the trade justice story resonates throughout."