The brief
2ergo approached us with a brief to re-brand their business. After 9 years of consistent growth, their existing identity was looking tired and out of step with where the company needed to be.
They wanted a new brand to differentiate them from their competitors, create a vibrant new internal culture, attract new employees and signal change.
The approach
We conducted internal and external research to understand perceptions of 2ergo, and identify the values that lay at the heart of the brand.
We also developed a proposition upon which the brand could be built - and underlined 2ergo's emerging position as 'mobile leaders in a digital world'.
The new identity we created gave 2ergo a fresh, dynamic, purposeful image. The slash in the marque reflects their forward focus and cutting-edge capabilities, and the colour burst adds energy and a vivid stamp of difference.
A clean, simple typeface is totally in keeping with the calm confidence with which the brand speaks. We have worked closely with 2ergo to ensure that the new brand is implemented successfully, internally and externally.
The result
The new look has been positively received by staff and customers alike. Since the re-brand, 2ergo has doubled in size, and now operates from 10 different locations across the world.