When a brand becomes so famous it's included in the dictionary then you know it's rather special! So we were delighted when Jacuzzi asked us to create an advertising campaign that highlighted their luxury baths and sanitaryware. Our solution featured a series of intriguing images by an internationally renowned photographer and appeared in the most exclusive home interest magazines.
The name Jacuzzi is of course synonymous with luxurious hot tubs. Yet in the past few years the company has made impressive inroads into the luxury bathroom market, and are now one of the key players. Proud of the technical superiority of their showers, baths and hot tubs the company asked us to devise a campaign that highlighted these tangible benefits without sacrificing the sheer desirability of their offering.
Home interest magazines are full of nice shots of baths and basins. So to ensure our adverts stood out we commissioned world renowned photographer Jonathan Knowles to create a series of stunning images. Each photograph features an inviting picture of a Jacuzzi product with an intriguing now-you-see-it-now-you-don't figure hidden in the steam (thanks to some very clever digital retouching.) Below, the copy talks about the specific features of these baths, hot tubs and showers and how they're just "waiting for you." The finished adverts took up full pages in such prestigious titles as World of Interiors, Wallpaper, Interior Design and Home & Gardens.
The initial campaign ran for 6 months and saw an uplift in sales across the Jacuzzi range.