With just three months to deliver 420 pages of content, we harnessed all our sector and specific client knowledge to develop a route that could move the creative direction and styling in-line with their evolving business.
We developed an illustrative concept to give the brochure suite a distinctive new look with silver foil blocking on the brand logo to achieve design stand out. Combined with the use of a heavy-matt paper stock, we created a contemporary design and feel which oozes luxury and elegance.
On a practical level we merged their Las Vegas and Hawaii content into their main America brochure creating a 236 page brochure, their biggest yet. We also produced a 68 page Canada brochure and a 116 page brochure for their mid-market sister brand, Key to America.
We're pleased to say North America Travel Service was delighted with the solution we delivered. The elegant suite of brochures was a perfect reflection of their brand positioning, showcasing luxury products, strong customer service and a specialist destination knowledge which is unique in the marketplace. Customers evidently liked the brochures too, for despite the recession, the company saw an 18% increase in sales year on year.