In this shiny digital world of ours, it’s good to know that there’s still a place for ‘advertising’.
TV. Radio. Posters. Press ads. They remain some of the most impactful and effective ways of getting your message across. But what of Google ads, banner ads and full screen takeovers? Of course, they can be just as potent. But whichever way you look at it, offline and online are getting ever closer.
TV ads now precede YouTube clips.
Radio ads punctuate Spotify playlists.
And press ads are becoming interactive.
Media is getting mixed up like never before. What you need is an agency with the right mix of skills.