At the beginning of August, Brass were invited by Google to take part in the Google Premier Partners Specialist challenge in order to become accredited Google AdWords Specialists. As an existing Google Premier Partner, Brass already had extensive knowledge of online advertising best practices and advanced expertise in measurement, optimisation, campaign set up and management.
By completing the challenge, Brass has been recognised by Google as one of an elite group of agencies, offering in-depth expertise in a wide range of AdWords channels, systems and campaign techniques, including:
Search – Advanced search concepts, including best practices for creating, managing, measuring and optimising search ad campaigns across the Search Network.
Mobile – Complexities and implementation of mobile advertising, including ad formats, bidding and targeting and campaign measurement and optimisation.
Display – Advanced methods and best practices for creating, managing, measuring and optimising Display campaigns.
Video – Best video marketing practices, including; creating, managing, measuring and optimising video advertising campaigns across YouTube and the web.
Shopping – Sophisticated retail shopper marketing techniques, including; creating Merchant Centre accounts and product data feeds, and developing and managing Shopping campaigns.
Commenting on the impressive achievement of his team, Brass Head of Media, Jamie McGrath commented:
“Achieving Google Premier Partner Specialist accreditation would be an achievement for any specialist search agency. To find this level of expertise in an integrated marketing agency is incredibly rare. It’s thanks to the hard work and dedication of the members of the Brass media team that we have obtained this accreditation.”
All accredited members of the Brass Media team will receive a framed certificate, and will be eligible to display the Google Premier Partner Specialist badge. In attaining the Specialist status, Brass are now even better placed to service clients across the search network, including mobile, video, shopping and display advertising.