How can home brands influence buying behaviours?

 


You’ve seen which trends we think will be taking over the Home sector in the not too distant future. We’re curious about the way marketing is going to evolve across this industry, constantly following industry trends and even trying to predict the future. Have a read of our experience within this innovative sector.

Hammonds

Hammonds is a family business with over 90 years furniture making experience and is one of the largest players in its sector with sales over £80 million pa.

We’ve worked with Hammonds since 2010 and our role has evolved greatly, going from a buyer of press media to being in charge of the company’s entire marketing budget.

We plan and buy across a range of media including PPC, TV and doordrops. We’re also responsible for creative content, the Hammonds website and also organic traffic.

Dowsing & Reynolds

Dowsing and Reynolds is a leading e-commerce brand in lighting and home hardware.

We have worked with Dowsing and Reynolds since their inception. From their name to their total consumer experience (including outstanding packaging design) through to evolving their consumer proposition, supporting their marketing strategy, team and tactics.

This has enabled them to become a leading challenger brand in lighting and home hardware, picking up lots of TV and press coverage, scooping multiple e-commerce awards and delivering 100% annual growth each year for the last four years.

Harrison Spinks

Harrison Spinks is a Leeds-based family business founded in 1840 making beds and mattresses and supplying to retailers such as John Lewis, Dreams and Furniture Village.

We are creating and producing a TV advertisement, in addition to both online and offline assets such as press ads, POS and livery.

This will be Harrison Spinks’ first B2C campaign.

Aquaclean

Aquaclean is a revolutionary fabric technology company; their product allows you to wipe away stains on your sofa using only water.

We are working with Aquaclean to raise awareness of its product amongst UK consumers by producing creative video content for digital channels including Facebook and YouTube. We’ll bring the product to life both online and in print through an investment in media and a comprehensive PR plan featuring influencer engagement activity.

The project reached more than twelve million consumers.