Lil-Lets, the leading sanitary protection brand, have appointed Brass as its social media agency after a competitive pitch. Brass, the Leeds based integrated marketing agency, assume responsibility for Lil-Lets’ social strategy and content creation, while also supporting the brand’s Above-The-Line campaigns set to launch later in the year.
“Brass delivered a compelling social pitch which demonstrated great strategic thinking backed by a wealth of insight – they’d really taken the time to understand our brand and the feminine protection category. Brass is a great fit for us – their approach, creative ideas and extensive social expertise really impressed. We have big plans for the future, and look forward to delivering these with the Brass team.”
“We’re delighted to be working with Lil-Lets; a brand with a great story, a fantastic range of products and big ambitions. It’s an exciting time for Lil-Lets and we’re eager to start work and be part of the brand’s continued success.”