The path to purchase for FMCG Food & Drink brands is increasingly complex.

At home, we’re researching shopping lists using social media, brand sites and consumer reviews. On the go, we see hundreds of brand messages every day across mobile and outdoor media. At the supermarket, front of store brand activations seek to grab attention and disrupt habitual shopping behaviour. Out of category branded displays engage more new shoppers and trigger impulse purchase.

In the aisle, impactful point of sale displays and promotions help get your brand noticed and in the trolley. Whilst loyalty offers and emails post shop will boost frequency of repeat purchase.

Are you maximising the new world of Shoppertunity?

If you’re interested in a brief chat about how we can leverage these ‘shopportunities’ for your brand drop us a line on hello@brassagency.com or call us on 0113 230 4000.