Brass teamed up with Mob Sport to help create a powerful marketing film and supportive campaign that showcases the wonderful work going on at the Leeds Rhinos Foundation.
The emotive film was directed by Jason Fisher-Jones and stars Leeds Rhinos player, and Foundation trustee, Jamie Jones-Buchanan. It captures how the lives of children and adults in deprived communities across Leeds have been enriched through sport.
Shot at four different locations across the city, to reflect the charity’s wide variety of work, the 136 second marketing film shows the Foundation inspiring young people in local schools as well as working with Specialist Inclusive Learning Centres and TryZone Education Centre to improve the lives of adult learners and those with disabilities.
Following an exclusive premier of the film on Wednesday 21st October at an event to celebrate the Foundation’s tenth anniversary, the charity’s strategy to connect emotionally to a new audience continues through a campaign including: adverts, exhibition banners, social media assets, photography kits and a video pack. All this has been created by Brass to help the Foundation raise awareness of its achievements and attract new sponsors.
“We are proud to support the Leeds Rhinos Foundation. We are continually inspired by the fantastic group of people and amazed at their commitment to make a difference through their life changing programmes. The film brings to life the ethos of ‘Changing lives through Sport’ and highlights the unique power sport has to enhance lives in a whole range of ways, from confidence to discipline and team spirit.”
Brass secured coverage across a number of publications and media for the charity and marketing film but was especially proud to be voted ‘Ad of the Week’ by The Drum’s readership which was featured in the magazine as a result.