Hoorah! After a year of hard work and a celebratory ceremony at the House of Commons last week, I can officially say I’m an IPM Diploma graduate!
I started the course in March 2018 (read my first blog here), studying lots of different areas across 3 units. These included modules ranging from insight & strategic effectiveness to promotional mechanics & techniques to legal & compliance. We also looked at client account management & undertook a brief masterclass.
The course was delivered in 3 study blocks of 2 training days for each unit, with industry experts teaching us the content for each module. Across the 3 units I delivered 3 written assignments, including a response to a set ‘client’ brief, overall writing 14,300 words… that’s longer than my dissertation! The Brass Shopper team were a great help during my assignment periods, offering support and guidance throughout.
As a recognised qualification within the industry and having only started my career in Shopper Marketing at the end of 2017 as a fresh university graduate, the diploma was a great introduction into the world of promotional marketing and has taught me some valuable lessons, including the all-important difference between a promotion and a competition!
The ceremony took place at the House of Commons, where we had prosecco and canapés throughout the evening (my favourite combo), the IPM President and Chairman were both there to give us speeches and award us with our certificate.
The IPM Diploma was a fantastic opportunity given to me by Brass, although challenging at times, it has been a great experience and I’m pleased to have achieved a Credit.